当思考 Product Roadmap 时...
Lenny Rachitsky (Airbnb 前 PM Lead) 提出的几个小窍门, 帮助你更好的拓宽自己的产品思考
- Talking to customers
访谈你的用户 👂️ - Talking to employees who talk to customers (e.g. sales, customer support, marketing)
访谈和用户交流的同事 🤗 - Observing your customers, through data and user research
通过数据和用户研究观察你的用户 🧐 - Spending quality time with previous data dives and user research
仔细分析已有的数据做用户研究 🔬 - Using the product yoursel️f
自己使用产品 🕵️♀️ - Thinking in a quiet place
找个安静的地方思考 🤔 - Having small discussions with teammates
找团队成员开开脑洞 💁♂️ - Working backwards from your long-term vision
从长期愿景方向思维 🤩 - Looking into what caused users to churn
研究用户流失原因 📉 - Looking at competitors
研究竞对 👀 - Looking at adjacent markets
研究关联行业或市场 😏 - Looking at analogous businesses in completely different markets
研究在不同的行业中可类比的产品 🔭 - Creating user journey storyboards
画用户路径图 🎞 - Having hackathons and watching the demos
参加 hackathons 并观看demo 👩💻 - Catching technology shifts
抓住技术变革的机会 📱
下面三点一定记得避免
- Large brainstorms — bad source for big new ideas, but has other benefits such as getting everyone on the team involved in the process
超大型头脑风暴 - 如果你要想新的 big idea, 不是个好的渠道 🎯 - Staying heads down for too long — give yourself space to go big and wide on occasion
埋头苦干太久. 不如歇一歇, 停一停. Take a break - 说不定会有惊喜 🙃 - Copying what your competition is doing — don’t assume they actually know what they are doing
盲目复制竞对 - 很多时候他们也不知道自己该干什么 😝